Franchisee Marketing

Discount fast food franchise promotions like Subway’s $5 Footlongs, Quiznos Million Sub Giveaway and McDonald’s $1 menu, and Burger Kiong’s $1 Double Cheeseburger are attractive to consumers and great for the franchisor… but what about the franchise owners who foots the bills?  According to Smart Money, some of the franchise promotions and giveaways lately have [...]

(FranchisePick.Com) When an owner launches their new business, their are generally enthusiastic, upbeat, hopeful, and appreciative of every customer that honors them with a purchase or membership.  However, the strain of surviving tough times can lead to long hours, fatigue, frustration and stress for the owner.  This can result in indifference, impatience and even animosity [...]

(FranchiseeMarketing.Com)  Everybody wants a Marketing Silver Bullet… the magic TV commercial, radio spot, billboard that will send customers in droves through their front door.  Preferably, the silver bullet will require no effort on their part, will produce the same results indefinitely, and will be paid for by the franchisor, vendors, or anybody but them.  Sometimes [...]

Contours Express  is now the #2 Women’s circuit training gym behind Curves. They claim to be the the second fastest growing with over 600 locations worldwide in 20 countries, the most affordable and the most effective.
However, nearly 60 Contours Express franchise owners don’t agree with the rosy picture painted in the marketing materials.  According to a report on [...]

Why Java Jo’z problems are Cuppy’s problems
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KFC Franchisees, I feel your pain.
Not only do you have to suffer another redesign of your beloved Colonel, another name change, another investment in more seemingly arbitrary brand modifications, but you have to listen to your President Gregg Dedrick explain to the world that he is spending your Ad Fund dollars targeting a non-existent [...]