Franchisee Marketing

Discount fast food franchise promotions like Subway’s $5 Footlongs, Quiznos Million Sub Giveaway and McDonald’s $1 menu, and Burger Kiong’s $1 Double Cheeseburger are attractive to consumers and great for the franchisor… but what about the franchise owners who foots the bills?  According to Smart Money, some of the franchise promotions and giveaways lately have [...]

(FranchiseeMarketing.Com) Source: St. Petersburg Times
Subway franchisee builds an equity empire
Signs have been cropping up of late announcing shopping developments from European Equities.
It’s not the invasion of the strong euro buying up undervalued American real estate. It’s the outgrowth of a Subway franchisee’s quest to build a fully vertical enterprise.
David McComas is the man [...]