Franchisee Marketing

QSR Magazine has recognized IdeaFarm’s “Best Undiscovered Franchises” Guide in its “Best of 2006″ cover story, and featuring us on the cover right next to Wingstop spokesman Troy Aikman.
Read about The QSR Best of 2006 and IdeaFarm’s “Best Undiscovered Franchises” Guide at Franchise Pick.
If you know of a new, smaller or “undiscovered” franchise deserving recognition, [...]

KFC Franchisees, I feel your pain.
Not only do you have to suffer another redesign of your beloved Colonel, another name change, another investment in more seemingly arbitrary brand modifications, but you have to listen to your President Gregg Dedrick explain to the world that he is spending your Ad Fund dollars targeting a non-existent [...]

Soon-to-be-reknowned Columbia College art student Katie Skuba (my niece) was making her way through downtown Chicago this past Tuesday when she and a friend spotted a line of shiny happy people emanating from the Chipotle restaurant. So Katie & Friend did what any clear-thinking creative types would do when faced with a potentially volatile [...]

Tired of being asked to sponsor local softball and other sports teams.  Done correctly, sponsoring a ball team can generate widespread exposure as well as customer loyalty for a low investment.   This story in The Daily Times, Maryville, TN is great example of how softball team sponsorship is creating positive exposure for Knoxville Quaker Steak [...]

RPM Tactic:  Turn your last impression into a lasting impression with a memorable “goodbye.”
In previous posts Art of Saying Goodbye parts 1 & 2, we cited examples from a great R&I article on how fine dining restaurants say goodbye to their customers in ways that build loyalty, frequency and WOMA.
You need not be a fine [...]

Masa, SF, invites departing guests to select gourmet confections from a rolling cart as a parting gift. GM todd stillman says: “People love the cart so much…. It’s a wonderful way to finish.”
Mare, Boston, provides a glass of limoncello, a tart, lemon-flavored liqeur, compliments of the chef. Executive Chef Marisa loca says [...]

RPM tactic: Build frequency and loyalty by saying goodbye.
In the “Ten-Minute Manager’s Guide to Saying Goodbye” in the May 15, 2006 issue of Restaurants & Institutions magazine, freelance writer Virginia Gerst reports on what some restaurants are doing to build repeat business and lasting impressions.
“First impressions are important,” she writes, “but in a service [...]