Archive for the 'Public Relations' Category

It’s called "Cause Marketing," and it’s a great way to truly "do well by doing good."
Create a regular event or promotion that benefits a worthy cause, and run it on a regular basis.  Do it right, and your investment will provide attractive returns in the form of great publicity, brand-building, goodwill, customer and employee loyalty, [...]

For the third election in a row, 7-Eleven creates some creative election-time publicity buzz with its caffeinated in-store campaign poll.
Here’s one of the press releases they circulated with the publicity photo at left.
Presidential Perks: Americans Raise Their Cups to Candidates in Third 7-Election Coffee Cup Poll
DALLAS–(BUSINESS WIRE)–As election day nears, things are really heating [...]

Do you know of a franchise opportunity* worthy of being recognized as one of the Top New Franchises?
TopNewFranchises.Com wants your nominations.
To vote for your favorite new franchise opportunity, CLICK HERE.
It doesn’t matter if you’re a franchisee, employee, customer, vendor, or casual observer, your opinion counts. Just post the franchise name and why you think [...]

[Here is the type of activity that will pay deep rewards in many many ways. It helps the individual in need. It builds store morale and comaraderie. It elevates awareness and reputation in the community. It attracts both local and national press. And it makes business ownership - and the [...]