Franchisee Marketing

It’s called "Cause Marketing," and it’s a great way to truly "do well by doing good."
Create a regular event or promotion that benefits a worthy cause, and run it on a regular basis.  Do it right, and your investment will provide attractive returns in the form of great publicity, brand-building, goodwill, customer and employee loyalty, [...]

In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to [...]

New “Orange Refresher” Saves Consumers Coins and Calories
EMERYVILLE, Calif. (BUSINESS WIRE) — Jamba, the leading blender of fruit and other naturally healthy ingredients, has launched a $2.95 All Fruit Smoothie, for a limited time, in all Jamba Juice stores. Jamba is taking steps to educate the consumer of the benefits of Jamba smoothies, which [...]

(FranchiseeMarketing.Com)  Marketing Guru Benjamin Franklin said:  "Necessity is the Mother of Invention."  So when you necessity dictates that you get the word out about your business without a big budget, it’s time to get inventive. 
That’s exactly what sub franchise Erbert & Gerbert’s Subs & Clubs has been doing with low-cost, wildly inventive videos and [...]

(FranchiseeMarketing.Com)  Here’s info on the multi-unit franchising conference coming up in Scottsdale this April:

 
JUST 4 DAYS LEFT TO SAVE! SAVE $220
Time is running out for you to save $220 off registration for the 7th annual Multi-Unit Franchising Conference, April 23-25, in Scottsdale. Register by this Friday, 2/29, to take advantage of the early bird registration [...]

(FranchisorMarketing.Com) The fast-growing advertising-based publication TheHomeMag franchise wants to grow even faster. And they’re willing to pay for quality.
TheHomeMag wants help finding talented, sales-oriented individuals with the drive needed to establish and growing their unique home improvement publication in their local market… and they’re offering a $5000 [...]

The Hollywood Tans Hot Tan Hot Car Sweepstakes is a Hot Promotion designed to benefit Hollywood Tans franchisees systemwide.
Hollywood Tans is awarding a brand new 2007 Porsche Boxster EVERY MONTH through 2007.
While no purchase is necessary, Hollywood Tans customers are automatically enrolled every time they tan!
For more information, visit the Hollywood Tans Website.
For more information [...]