Archive for the 'General RPM' Category
JO TO GO Coffee Kicks Off Mug Club Program in Time for Valentine’s Day
JO TO GO Coffee is kicking off their new Mug Club. The Mug Club entitles customers to a mug, a free mocha and e-offers throughout the year.
GREEN BAY, WI, February 09, 2007 — JO TO GO Coffee Mug Club guru Matt Bogenschutz [...]
IdeaFarm recognizes smaller franchises; QSR Magazine recognizes IdeaFarm
0 Comments Published December 4th, 2006 in General RPM, Mktg Publications, Restaurant RPM, Your Next FranchiseQSR Magazine has recognized IdeaFarm’s “Best Undiscovered Franchises” Guide in its “Best of 2006″ cover story, and featuring us on the cover right next to Wingstop spokesman Troy Aikman.
Read about The QSR Best of 2006 and IdeaFarm’s “Best Undiscovered Franchises” Guide at Franchise Pick.
If you know of a new, smaller or “undiscovered” franchise deserving recognition, [...]
RPM Tactic: Turn your last impression into a lasting impression with a memorable “goodbye.”
In previous posts Art of Saying Goodbye parts 1 & 2, we cited examples from a great R&I article on how fine dining restaurants say goodbye to their customers in ways that build loyalty, frequency and WOMA.
You need not be a fine [...]
Masa, SF, invites departing guests to select gourmet confections from a rolling cart as a parting gift. GM todd stillman says: “People love the cart so much…. It’s a wonderful way to finish.”
Mare, Boston, provides a glass of limoncello, a tart, lemon-flavored liqeur, compliments of the chef. Executive Chef Marisa loca says [...]
RPM tactic: Build frequency and loyalty by saying goodbye.
In the “Ten-Minute Manager’s Guide to Saying Goodbye” in the May 15, 2006 issue of Restaurants & Institutions magazine, freelance writer Virginia Gerst reports on what some restaurants are doing to build repeat business and lasting impressions.
“First impressions are important,” she writes, “but in a service [...]