Franchisee Marketing

It’s called "Cause Marketing," and it’s a great way to truly "do well by doing good."
Create a regular event or promotion that benefits a worthy cause, and run it on a regular basis.  Do it right, and your investment will provide attractive returns in the form of great publicity, brand-building, goodwill, customer and employee loyalty, [...]

(FranchiseeMarketing.Com)  Source:  Reporter Times
Big O donates to pediatric cancer foundation
David Doyle, franchisee of the Big O Tires stores in Mooresville, Muncie and Plainfield, along with Big O Tires franchisees and the corporate office, have donated $50,000 to Alex’s Lemonade Stand Foundation each of the past two years. The company and its franchises are committed to [...]

Two of the least expensive – and most neglected – franchisee tools are community involvement and vehicle wraps. I’ve known companies that thought nothing of spending thousands per month on billboard campaigns but dismissed wrapped vehicles as extravagent.
Think about it: a few hundred bucks per month gets you a PT Cruiser, VW Bug [...]