Franchisee Marketing

It’s called "Cause Marketing," and it’s a great way to truly "do well by doing good."
Create a regular event or promotion that benefits a worthy cause, and run it on a regular basis.  Do it right, and your investment will provide attractive returns in the form of great publicity, brand-building, goodwill, customer and employee loyalty, [...]

For the third election in a row, 7-Eleven creates some creative election-time publicity buzz with its caffeinated in-store campaign poll.
Here’s one of the press releases they circulated with the publicity photo at left.
Presidential Perks: Americans Raise Their Cups to Candidates in Third 7-Election Coffee Cup Poll
DALLAS–(BUSINESS WIRE)–As election day nears, things are really heating [...]