Archive for March, 2008
Franchisee Marketing: No Big Budget? Try a Big Idea.
0 Comments Published March 10th, 2008 in Hot Promotions(FranchiseeMarketing.Com) Marketing Guru Benjamin Franklin said: "Necessity is the Mother of Invention." So when you necessity dictates that you get the word out about your business without a big budget, it’s time to get inventive.
That’s exactly what sub franchise Erbert & Gerbert’s Subs & Clubs has been doing with low-cost, wildly inventive videos and [...]
The Self-Fulfilling Prophecy of Small Business Failure
0 Comments Published March 6th, 2008 in CUSTOMER SERVICE, Worst Practices(FranchisePick.Com) When an owner launches their new business, their are generally enthusiastic, upbeat, hopeful, and appreciative of every customer that honors them with a purchase or membership. However, the strain of surviving tough times can lead to long hours, fatigue, frustration and stress for the owner. This can result in indifference, impatience and even animosity [...]