Archive for October, 2007
The Misguided Franchise Marketing of 30 Minute Fitness Clubs
0 Comments Published October 13th, 2007 in Worst Practices(FranchiseeMarketing.Com) Everybody wants a Marketing Silver Bullet… the magic TV commercial, radio spot, billboard that will send customers in droves through their front door. Preferably, the silver bullet will require no effort on their part, will produce the same results indefinitely, and will be paid for by the franchisor, vendors, or anybody but them. Sometimes [...]