Franchisee Marketing

Some of the very best ideas in business come from franchisees. Herb Peterson was one such franchisee with a very good idea. His ingenuity and creative thinking led to his creation, the Egg McMuffin. Peterson was recently awarded McDonald’s Achievement Award. Click here to read more about his success.
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The North American Association of SUBWAY Franchisees, Inc. has filed suit against Doctor’s Associates Inc. (DAI), the franchisor of the sandwich restaurant chain. Click here to get the story.
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Tired of being asked to sponsor local softball and other sports teams.  Done correctly, sponsoring a ball team can generate widespread exposure as well as customer loyalty for a low investment.   This story in The Daily Times, Maryville, TN is great example of how softball team sponsorship is creating positive exposure for Knoxville Quaker Steak [...]